Typical Monday Bullsh*t
Most of my Mondays are just pathetic. Today started off that way, but kept me busy throughout the afternoon. Owning a small business makes you look at how you spend your time a lot closer.
I know, because I suck at managing my time, but that is exactly why I don’t work for you – I work for me. I like to go to work, check emails, do some little job, go for a walk, get some food, go back to work, do some work, take a drive in the country, maybe go fishing, come back and work until midnight. That is the perfect day for me.
I was lucky enough today to have most of my work done via email with a client. I like that word.. client. Client, client, client.
Anyway, it was so much easier than having someone sit over my shoulder and watch me draw their sign (or whatever). It is especially nice when you send your first draft of the design and they send back “I like them all”.
My Little Marketing World
Ever since the 4th of July holiday I have seen an increase in people tweeting about Metropolis and the Superman statue. It happens every year just simply because more people are traveling the midwest by car this time of year. Each summer is different and this summer I have definitely seen an increase in people taking to Twitter to show their friends “hey, check me out in the Home of Superman!”.
I logged into the Twitter Analytics today and noticed that now they have some awesome stats (well, if you’re an awesome online marketer like myself).
The headline is not what shocked me. The tagline that says “That’s 74.7% fewer impressions than the previous 28-day period”.
That means that the 28 days leading up to the 2014 Superman Celebration I reached over 100,000 people via Twitter on my own. That number multiplies by 10-15x when you take into account the retweets from Dean Cain, Jerry Lawler and Billy Dee Williams I received while they were in town.
Now, if only when those people came to town they weren’t turned away by our street carnival it would be a perfect world.
Suck on that, tourism “professionals”.